A social meme activity has grown in the Twitterverse known as Follow Friday (or #FF for those of you who speak #hashtag). It is simply a mechanism to let other people who are interested in you, know who you are interested in.
As I wrote that, I realize how sophomoric that sounds, but that's what it is. Twitter, as a social network, does require relationships to be reciprocity. You can follow Bill, but Bill may not follow you. And that works well, maybe because you find what bill says interesting, but Bill might not feel the same about what you say. Wow, that sounds more shallow and self absorbed than it is. Bill might be very interesting and have thousands of people interested in what he is saying and it is reasonable that he would not follow everyone who follows him, regardless of how interesting he might find them. But, I digress.
Follow Friday is the popular method of saying to everyone following you: "I find these people interesting. You might also." The way it works if pretty simple and informal. On Fridays, Twitter users (or Tweeps) send a message (a tweet) with the names of people they are giving a shout out about, and then include the short hashtag (codeword) #FF. That's it! Pretty simple and not complicated.
Sometimes, peer pressure kicks in and people feel the need to reciprocate. Someone gives a shout out to there followers about me, and I might feel that I should return the favor and include them in my #FF message. I try to resist that knee jerk reaction. Although it always makes me feel good when I find that someone feels what I have to say is interesting, I feel that if you only have 140 characters to say something, you should be truthful about it. If my followers though I was just tossing out #FF names because they did it to me, it would dilute my recommendation that I find them interesting.
Sometimes, Follow Fridays seem to become huge virtual group back rubs. Everyone doing a little for everyone else, but no one really getting someones full attention.
Now, let me digress a bit into how I have begun doing Follow Fridays:
Twitter has a mechanism for flagging tweets that you find interesting as being a favorite of yours. It is real simple. You read something you like, and with a single click, it is flagged as one of your favorites. I use the favorite feature all the time. I don't always have time to read twitter, but if something catches my eye, I will flag it and will read it later. If, after I read it, I thought it a keeper, I will leave it flagged.
On Friday, I can quickly go to my favorites page and see all of the messages I found interesting. One click on the Reply icon for each and it adds it to my next tweet. Click-click-click-click, toss a #FF on the end. Maybe add a short message in it like "These made me laugh this week" and off it goes.
I hope that people that include me in there #FF messages aren't offended if I don't immediately reciprocate. Don't take it personal, I don't. I have the unfortunate predicament that I have interests in multiple, unrelated things. Winemaking, Computers, Beermaking, Science, Social behavior, Music, .... What I find interesting is probably only interesting to a distinct subset of people who follow me. I try to please everyone.
Happy Follow Friday everyone!
Who made me think this week? #ff @2020science @BadAstronomer @donttrythis @sciencebase @bayareascience @rstrohmeyer @tim_harper @maureenogle
You can follow me on twitter at @tbeauchamp, but only if you find me interesting.
Showing posts with label Twitter. Show all posts
Showing posts with label Twitter. Show all posts
Friday, June 19, 2009
Tuesday, May 19, 2009
Sorry Will Akerlof, you're half wrong
This is a response to a blog posting I read on Online Media Daily. You can read the blog posting titled: Twits: Why Twitter Won't Change Marketing by a Will Akerlof
Before I go on, I do agree with Mr Akerlof that Twitter won't change the fundamentals of Marketing. Where I have a problem with his article, is the premise that it will have no effect at all and everyone will look back it as silly and deny we ever took it seriously.
I am a Twitter user. Sometimes I am a Twitter promoter. I wouldn't call myself a Twitter Zealot, but I do find myself compelled to defend the service from time to time. One thing I don't consider my self: a Twitter Evangelist.
Now, when I use the term Evangelist, it brings to mind a religious connotation, and that fits. There are "Born Again" Twitterers out there that would have you believe that Twitter is the second coming of The Net, or the "end all and be all" of this new field of marketing. But, don't let their extreme rhetoric distort the landscape
It is easy to get the impression that Twitter is populated by a few, distinct types of users. The popular press likes to represent new technologies that way. It makes it easy to fit it into a news story, or use it as background. Mr. Akerlof is a good example of the over-simplification of Twitter and its users. He presents a graphic showing that there are 3 types of users:
Twitter won't drastically change Marketing. Saying that it will is as short sighted as the Dot-Com pundits who were saying that all the rules of business had changed because of the Internet. We all learned that, No, the rules actually still apply. At the end of the day, you do needed to make a profit and all the sock puppets and WebVan trucks you advertize are not going to make up for loosing money, just because your stock price is inflated.
The rules of Marketing still apply. You need to get your brand out there, connect with your customers and make them feel comfortable with your product. If 72% didn't stick with Twitter, and you were uninterested in that other 28% of vocal users, fine, ignore them. I bet a year ago, that 28% was only 10%.
Now, although the internet did not change the basic rules of business, you can't argue that it has not affected businesses. I doubt you would start a company and say that you are going to ignore any internet facing access for your company and its employees. That web thing and blogging is a bunch of out of work guys in they pajamas working from their parents basements, right?
Twitter's place in marketing is the same. If you are depending on Twitter to be your entire marketing campaign, you're going to fail. Unless of course you are one of the 500,000 life coaches, or Social Media Guru's that seem to have appeared out of nowhere.
Data showing that many 72% of Twitter users loose interest and drop out, is not a compelling argument that it is a wasteland or black hole of marketing resource. It is a piece of the puzzle, a small but very interesting tool in the belt of a marketing professional. But don't try to give the impression that it will have no effect at all, unless you are just trying to get others that don't "get it" to comment and reinforce your opinion.
That sounds like an echo chamber too.
But, thanks for making me think about it
Before I go on, I do agree with Mr Akerlof that Twitter won't change the fundamentals of Marketing. Where I have a problem with his article, is the premise that it will have no effect at all and everyone will look back it as silly and deny we ever took it seriously.
I am a Twitter user. Sometimes I am a Twitter promoter. I wouldn't call myself a Twitter Zealot, but I do find myself compelled to defend the service from time to time. One thing I don't consider my self: a Twitter Evangelist.
Now, when I use the term Evangelist, it brings to mind a religious connotation, and that fits. There are "Born Again" Twitterers out there that would have you believe that Twitter is the second coming of The Net, or the "end all and be all" of this new field of marketing. But, don't let their extreme rhetoric distort the landscape
It is easy to get the impression that Twitter is populated by a few, distinct types of users. The popular press likes to represent new technologies that way. It makes it easy to fit it into a news story, or use it as background. Mr. Akerlof is a good example of the over-simplification of Twitter and its users. He presents a graphic showing that there are 3 types of users:
- People he doesn't care about
- People doing something interesting
- People who twitter
Twitter won't drastically change Marketing. Saying that it will is as short sighted as the Dot-Com pundits who were saying that all the rules of business had changed because of the Internet. We all learned that, No, the rules actually still apply. At the end of the day, you do needed to make a profit and all the sock puppets and WebVan trucks you advertize are not going to make up for loosing money, just because your stock price is inflated.
The rules of Marketing still apply. You need to get your brand out there, connect with your customers and make them feel comfortable with your product. If 72% didn't stick with Twitter, and you were uninterested in that other 28% of vocal users, fine, ignore them. I bet a year ago, that 28% was only 10%.
Now, although the internet did not change the basic rules of business, you can't argue that it has not affected businesses. I doubt you would start a company and say that you are going to ignore any internet facing access for your company and its employees. That web thing and blogging is a bunch of out of work guys in they pajamas working from their parents basements, right?
Twitter's place in marketing is the same. If you are depending on Twitter to be your entire marketing campaign, you're going to fail. Unless of course you are one of the 500,000 life coaches, or Social Media Guru's that seem to have appeared out of nowhere.
Data showing that many 72% of Twitter users loose interest and drop out, is not a compelling argument that it is a wasteland or black hole of marketing resource. It is a piece of the puzzle, a small but very interesting tool in the belt of a marketing professional. But don't try to give the impression that it will have no effect at all, unless you are just trying to get others that don't "get it" to comment and reinforce your opinion.
That sounds like an echo chamber too.
But, thanks for making me think about it
Sunday, May 03, 2009
Critical mass, Fermi Pile, pent up resources, and a turn in the economy
I am not an economist. I don’t claim to be able to predict what this quarters GDP, earnings reports, unemployment figures or durable goods sales are going to be. I don’t know if the economy is going to turn around in one month or 10 months. But I think I can say with some certainty, it has been bad (real bad) and all previous history seems to indicate that it will get better again.
I have a lot of friends, family and previous co-workers that are either unemployed or under-employed. I know even more people who, even if they are not happy with what they do for a living now, there is no way that they would risk leaving it to try something new.
All of this talent is waiting, like the legs of a swimmer on the starting blocks. This talent is just waiting for the starter’s gun to go off. The energy, collectively stored in this reservoir of talent is almost unimaginable, ready to explode as soon as the shot is fired.
There is another storehouse of resources growing at the same time: Social media and social networks. This collection of simple little services such as Facebook, Linked-in, Twitter, and Web 2.0 communities have been growing, gaining followers, working out the bugs, getting past the novelty and probably most important, adding users.
The downturn in the economy may have enabled and even fed these social networks. Millions of users have a bit more time on their hands, not as much free cash to go out, and a need to connect with friends. Oprah alone may have taken Twitter over the top when she featured it on her show. Twitter went from being this obscure service that almost no one used or understood to this misunderstood service that almost everyone was talking about, but still didn’t completely understand.
In the hay day of the Internet explosion (before it was known as the DotCom Boom), the power of a system came from the design of the system itself. Webservers, mail servers, databases; they all were judged against each other by their speed, their storage, their throughput, and their feature set. And although those metrics are still important, the users don’t care. Who cares if you can send only 140 characters at a time, if you are doing it any from device, at any time, from anyplace. Who cares if it takes 30 to 60 seconds for a tweet to get to its followers if they are splitting their time between their MP3 player and the other 5 things they are doing at the same time.
The power of the social network doesn’t come from the software. It comes from the users and the chaotic flow of information between them. It is no longer the software that is valuable; it is the shear quantity of users that make the system valuable.
Just like nuclear fuel is not explosive in small quantities or diluted form. A lump of unrefined uranium will not start a self sustained nuclear reaction because the molecules of fissionable material are too far apart, and not concentrated enough to have the neutrons that are flying off of them collide and interact with the other fissionable molecules. In 1942, Enrico Fermi and his fellow scientists were able concentrate uranium and bring it close enough in proximity to enable the first self-sustained nuclear reaction. As soon as it reached critical mass, the system was self sustaining and able to keep itself going.
Social networks have now reached that point. They have amassed enough users that they have momentum. It is harder for someone to dismiss them as a fad or an oddity. And at this point, businesses either needs to get with it, or get out of the way.
Some businesses and government agencies were slow to move onto the web, not understanding how it applied to them. Other businesses fumbled with the early web, awkward domain names, unwieldy URLs and confusing, awkward or just unusable web sites. But those early adopters figured it out. They realized that the internet was not only required for their business to succeed, but there were businesses that succeeded only on the Internet.
Social networks and social mediums and the foundation for the next wave of business/customer relationships. Business has always been about relationships and now those interactions have just found a new mechanism to expose them.
I have a lot of friends, family and previous co-workers that are either unemployed or under-employed. I know even more people who, even if they are not happy with what they do for a living now, there is no way that they would risk leaving it to try something new.
All of this talent is waiting, like the legs of a swimmer on the starting blocks. This talent is just waiting for the starter’s gun to go off. The energy, collectively stored in this reservoir of talent is almost unimaginable, ready to explode as soon as the shot is fired.
There is another storehouse of resources growing at the same time: Social media and social networks. This collection of simple little services such as Facebook, Linked-in, Twitter, and Web 2.0 communities have been growing, gaining followers, working out the bugs, getting past the novelty and probably most important, adding users.
The downturn in the economy may have enabled and even fed these social networks. Millions of users have a bit more time on their hands, not as much free cash to go out, and a need to connect with friends. Oprah alone may have taken Twitter over the top when she featured it on her show. Twitter went from being this obscure service that almost no one used or understood to this misunderstood service that almost everyone was talking about, but still didn’t completely understand.
In the hay day of the Internet explosion (before it was known as the DotCom Boom), the power of a system came from the design of the system itself. Webservers, mail servers, databases; they all were judged against each other by their speed, their storage, their throughput, and their feature set. And although those metrics are still important, the users don’t care. Who cares if you can send only 140 characters at a time, if you are doing it any from device, at any time, from anyplace. Who cares if it takes 30 to 60 seconds for a tweet to get to its followers if they are splitting their time between their MP3 player and the other 5 things they are doing at the same time.
The power of the social network doesn’t come from the software. It comes from the users and the chaotic flow of information between them. It is no longer the software that is valuable; it is the shear quantity of users that make the system valuable.
Just like nuclear fuel is not explosive in small quantities or diluted form. A lump of unrefined uranium will not start a self sustained nuclear reaction because the molecules of fissionable material are too far apart, and not concentrated enough to have the neutrons that are flying off of them collide and interact with the other fissionable molecules. In 1942, Enrico Fermi and his fellow scientists were able concentrate uranium and bring it close enough in proximity to enable the first self-sustained nuclear reaction. As soon as it reached critical mass, the system was self sustaining and able to keep itself going.
Social networks have now reached that point. They have amassed enough users that they have momentum. It is harder for someone to dismiss them as a fad or an oddity. And at this point, businesses either needs to get with it, or get out of the way.
Some businesses and government agencies were slow to move onto the web, not understanding how it applied to them. Other businesses fumbled with the early web, awkward domain names, unwieldy URLs and confusing, awkward or just unusable web sites. But those early adopters figured it out. They realized that the internet was not only required for their business to succeed, but there were businesses that succeeded only on the Internet.
Social networks and social mediums and the foundation for the next wave of business/customer relationships. Business has always been about relationships and now those interactions have just found a new mechanism to expose them.
Wednesday, March 25, 2009
Brew Day at the Little Winery in the Back
Thursday 3/26/09
9:00 AM PST
The Little Winery, (which my wife erroneously refers to as her "garage"), will be the location for my birthday brewday. Watch on-line, send your comments, questions or encouragements.
http://www.grapeenvy.com/brewday/
OK, watching someone brew beer over the internet may not be the edge of your seat entertainment that it sounds like it would be, but I assure you, at least I will be having a good time.
The plan is to begin after the kids head out to school and all of the commotion that happens weekday mornings dies down. Coffee will be brewed, large propane burners will kick in and we will be off to the races.
I hope to have:
Watch this spot for updates.
Tim
http://www.grapeenvy.com/brewday/
9:00 AM PST
The Little Winery, (which my wife erroneously refers to as her "garage"), will be the location for my birthday brewday. Watch on-line, send your comments, questions or encouragements.
http://www.grapeenvy.com/brewday/
OK, watching someone brew beer over the internet may not be the edge of your seat entertainment that it sounds like it would be, but I assure you, at least I will be having a good time.
The plan is to begin after the kids head out to school and all of the commotion that happens weekday mornings dies down. Coffee will be brewed, large propane burners will kick in and we will be off to the races.
I hope to have:
- Both webcams streaming
- Web dashboard with updated status, schedule and images and comments.
- Twitter feed of activities
- Public comments board
- And, when we are all done BEER.
- We may even have a warm scotchie to make it official
Watch this spot for updates.
Tim
http://www.grapeenvy.com/brewday/
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